PRS \m/ pickups (that's "metal" if you're wondering)

If you're like me, you don't really think metal when you think PRS.  Well it seems that they are out to change the minds of players and listeners alike.

On June 26, 2013 PRS introduced us to the "\m/ (metal) pickups".   

Per the PRS site: 

"\m/ pickups are great for heavier styles of music and were designed with the metal community in mind. Both the treble and bass \m/ pickups are wound in house at PRS and utilize ceramic magnets for full, powerful and crystal clear tones. Whether used with massive amounts of gain or played clean, \m/ pickups are the perfect tool for the player who wants aggressive and articulate tone."

The press release continues: 

"These high output humbuckers are the first pickups to be sold exclusively as an aftermarket accessory through PRS dealers and PRS Guitars online store. Because they were made to be compatible with either a 5-way selector switch or a 3-way switch with a push/pull tone control, these pickups will work with any PRS model."

Thoughts?